Marketing of our movie

Due to advances, in technology, it is now much easier/simpler to be able to market a movie. Ways in which it has now become easier is through the use of ‘Web 2.0’. Web 2.0 is really a combination of the technology (like AJAX) that allow the customers/audience to actually interact with the information, that is on the desired webpage. Web 2.0 is starting to mean the situation where amateur writers and developers are able to create applications and Web sites that get more credibility than traditional news sources and software vendors. This combination of powerful JavaScript tools like AJAX enabling nearly anyone to contribute to and interact with the data that we are all working with is really what Web 2.0 is. Examples of a Web 2.0 website would be YouTube, a site which enables viewers to watch movies, embed and share videos and also lets them interact with fellow users of YouTube, through the use of comments.

example of some websites involved in 'Web 2.0'

Because of this ‘Web 2.0’ our group decided that it’d be smart to market our teaser trailer on such sites like YouTube. An example which inspired us to do this and lead use to believe that ultimately it would be successful was the ‘Dark Knight’ marketing campaign on Social network site MySpace, which enabled them to reach out to a wide audience and capture an audience that they might not of been able to reach without this viral marketing.

Example of how Web 2.0 was used to market 'The Dark Knight'

 Going back to how we used ‘Web 2.0’, we decided to take advantage of it’s use to us by creating Social networking accounts such as Facebook and Twitter and for the actual posting of our teaser trailer e.g. where our audience could view it, we decided to make a YouTube page.

Our YouTube page

Web 2.0 is very useful to use as it is free and means our target audience (users of the internet) would be able to access all our trailers, pictures, content easier and thus more and more people will get to know about the film, resulting in a possible ‘buzz’ around the trailers release.